In 2019, we started a motivating project with our client Selmi, the main objective was to offer the market a product not yet commercialized, a cracker biscuit with natural fermentation.
Aiming to meet the demand with quality, we present our line of mother pasta and work together with our client, involving the entire team of Böcker, a company located in Germany with 112 years of experience in sourdough pasta, in addition to having the first commercially available mother dough patent in the world.
The project took approximately 1 year and a half until its launch, going through the research processes, selection of raw materials, technical consultancy, production tests, rigorous quality analyzes, production and distribution to the market.
The first cracker released in November 2021 was included in the portfolio of the Renata brand, which is up-to-date with market trends. “More and more people have contact with products made from the natural fermentation process, this segment is growing and is a worldwide trend. We are aware that sourdough promotes a series of benefits, in terms of flavor, aroma, texture and has a high nutritional value”, comments Paulo Roberto Cavalcante, general director of PMAN.
For Paulo Cavalcante, the growth in the search for the use of mother dough in the composition of foods happens in a common way in the production of breads, as for the manufacture of cracker biscuits for what he has market knowledge is unprecedented and pioneering in Latin America.
“The partnership with Selmi, which we supply the raw material for the production of the biscuit, involved our entire team, and thus, it was possible to arrive at an innovative cracker biscuit with all the benefits that a food made with sourdough provides the consumer. ”, says Cavalcanti.
It is an honor for PMAN to contribute to the project and offer the market an innovative product.
The natural fermentation cracker biscuit of the Renata brand, the first in Latin America, was consolidated in the market after two months of launch, and is present in more than 600 points of sale throughout Brazil, being available in the main supermarkets, in 200g and 360g.
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See also the complete release of the company Selmi at City Marketing
