The bakery has been undergoing significant transformations in recent decades, driven by changes in consumer behavior and technological evolution in industries.
From an artisanal process, centered on manual care and tradition, production has evolved into large-scale industrial operations, capable of meeting the growing demand for baked goods varied and of consistent quality.
Today, it's not just about producing bread; it's about understanding consumer trends, offering nutritious and functional products, investing in premium experiences, and ensuring transparency and sustainability throughout the production chain.
In this context, knowing baking trends is essential for companies looking to differentiate themselves and conquer new markets.
What are the types of baking?
A bakery is divided into two large groups, each with its own characteristics and distinct focuses:
Artisanal bakery
Artisanal baking focuses on traditional techniques and long fermentations, with individual attention paid to each batch of dough. It allows for the creation of products with specific sensory profiles, such as distinct aroma, flavor, and texture, catering to consumers seeking unique and personalized experiences.
Industrial bakery
Industrial baking focuses on large-scale production, prioritizing standardization and consistency between batches. Industrial bakery products can incorporate attributes that offer sensory experiences similar to those found in artisanal products, ensuring balanced flavor, aroma, and texture in products such as sliced breads, brioches, and baguettes.
Combined trend
The technology allows us to combine characteristics of both types of baking, maintaining consistency and efficiency without sacrificing distinct sensory profiles. This enables us to create products that meet different sales channels, audiences, and market demands.
What are the trends in baking?
In Brazil, the bakery industry is well-developed and markets products tailored to consumer market trends. Among the macro consumer trends that largely determine the supply of industrialized bakery products, we highlight:
CONTROL AND ADEQUACY
Many consumers have sought to control the consumption of foods with higher levels of salt, sugars and fats. This has driven the reformulation of bakery products to adapt to this macrotrend.
NUTRITION AND FUNCTIONALITY
It reveals the growing demand for more nutritious products and/or with specific benefits for physical and mental health. Many consumers are looking for a general improvement in their quality of life, from foods with the potential to increase performance, improve immunity and prevent diseases.
NATURALITY AND AUTHENTICITY
Consumers have been looking for options perceived as artisanal, natural, free of allergens and other substances such as lactose and gluten.
Although traditional items containing additives, gluten and lactose are considered safe, industries have developed products with simpler formulas, with natural fermentation, with the addition of ingredients that are being valued by consumers, such as natural aromas, whole grains, nuts, honey, spices etc.
AWARDS AND EXPERIENCE
It characterizes the rise in food consumption standards in society, with a focus on products with premium ingredients that are tastier, fresher, and more artisanal. More natural and nutritious products also gain market prominence.
In order to keep in tune with this macro trend, industries have developed new products with better quality claims (premium, gourmet, etc.), which provide new consumer experiences, as well as more sophisticated products for the most demanding consumers willing to pay more. for items with higher added value, both due to the composition of ingredients and processing methods.
SUSTAINABILITY AND TRANSPARENCY
It represents the appreciation of the way industrialized foods are produced and the importance attributed to the social and environmental responsibility of manufacturers. This has promoted an increase in the demand for organic products with environmental certifications. On the other hand, consumers are wanting clear information about the ingredients used and the types of processes employed in manufacturing.
How can PMAN support your bakery?
The bakery is constantly evolving, driven by more demanding and informed consumers. To stand out, it's not enough to simply follow trends; you need to innovate, add value, and ensure quality at every stage of the production process.
Na PMAN, we offer solutions for the bakery industry, focusing on conservation, safety and performance of baked goodsOur expertise allows you to adapt your production to new market demands, increasing competitiveness and winning over consumers with superior quality products.
Want to know how to apply the latest trends to your business and develop bakery products that stand out in the market? Talk to the team at PMAN and discover how to transform innovation into results.
